When we began developing our liquid vitamins the first step was to make sure we were true to label. Upon dealing with our formulations department we were told that we could not add as many items as the other liquids out there and have all those ingredients be at all effective. When we asked why, our formulations expert said, ( it would be giving a false sense of having any noticeable nutritional benefits ).

That's when we realized how full of baloney and misleading most liquid vitamins labels really are. You can only get so much in a 1oz. serving and consistently have all the ingredients be at an effective level. Most companies use different phytonutrient concentrate mixes for flavoring, sea vegetable blends or trace mineral mixes. They have large lists of dozens of ingredients but what good is a nanogram of each of these ingredients going to do you? Also we do not have some trace minerals like aluminum, gold, silver, arsenic and tin. Sounds like your building a robot. We do not feel that the conclusions that are out on these ingredients has been studied enough for us to risk putting it into something we give our family.

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